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Frozen Food Gets Ready For Its Image Upgrade

One industry survey found that people are more positive about frozen vegetables than they are about frozen entrees, with “significant concerns with the nutritional value and a general feeling that frozen foods are not as good as fresh,” according to Ad Age.

I am one of those people. I have some frozen vegetables in my freezer – for emergencies. But I still like fresh from a Farmers’ Market or store first. The frozen ones may be more nutritious than I think they are (those meals are as bad as I think they are) – but I still think the flavor of fresh of better.

read the full story on npr.org